Hop

A roaster's guide to custom labels: which material survives a damp bag, how to size the label to the package, what has to be printed on it, and when to move from label to printed can.

A whiskey label has to pass the TTB, survive the bar well, and sell from six feet away. Here is the required information, the right material, and eight design rules that hold up.

Custom wine labels pay off in seven specific places, from the restaurant house wine to the ice bucket. What the label has to do and how to order it without wasting a run.

Event wine labels are short runs on bottles you already bought. Here is how to do it without covering the required label, which material survives the bucket, and what to send.