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Grow Your Coffee Brand: What to Know about Custom Labels

Grow Your Coffee Brand: What to Know about Custom Labels

In the ever-growing and competitive world of coffee, there is a constant need for brands to differentiate themselves and create a unique identity in the market. One of the most effective ways to achieve this is through custom labels.

In today's post, we will talk about everything you need to know about custom labels to get the most out of them for your coffee brand:

What Are Custom Labels?

Custom labels refer to the process of creating unique and personalized labels for a product, in this case, coffee. These labels are designed specifically for a particular coffee brand, taking into consideration its values, target audience, and overall branding strategy. Custom labels can include various elements like logos, brand colors, typography, and even illustrations or patterns that reflect the brand's personality.

What Is the Importance of Custom Labels for Coffee Brands?

Custom labels are important for various businesses for so many reasons, especially so for coffee brands:

1. Brand Recognition

The primary goal of any business is to create a strong brand identity that sets it apart from its competitors. Custom labels play a crucial role in achieving this, as they help consumers easily identify and recognize a particular coffee brand on the shelves. A well-designed label with a distinctive logo and color scheme will make the product stand out, making it easier for customers to remember and find it the next time they shop.

2. Communicating Brand Values

Custom labels provide an opportunity for coffee brands to convey their values and story to consumers. For instance, if a brand focuses on ethically sourced and sustainable coffee, it can highlight this information on the label. This not only helps in building a connection with the target audience but also encourages brand loyalty among customers who share similar values.

3. Attracting the Right Audience

Different people have different preferences when it comes to coffee. Some may prefer a light roast, while others might go for a dark roast with a strong flavor. Custom labels allow coffee brands to cater to these diverse tastes by providing specific information about the coffee, such as the roast level, origin, and flavor notes. By doing so, brands can attract the right audience who are more likely to enjoy and purchase their coffee.

4. Compliance with Regulations

Custom labels also serve a functional purpose by ensuring that coffee brands comply with the necessary food and beverage regulations. These regulations often require specific information to be displayed on the product label, such as the ingredients, nutritional facts, and allergen warnings. A well-designed custom label will not only meet these requirements but also present the information in an aesthetically pleasing manner.

5. Enhancing Perceived Value

A high-quality custom label can create a perception of value and quality in the minds of consumers. By investing in professional and visually appealing labels, coffee brands can establish themselves as premium and trustworthy in the eyes of their customers. This perceived value can translate into higher sales and a loyal customer base.

Factors to Consider When Designing a Custom Label

One cannot simply just think of a custom label up from thin air and be done with it. Many factors must be considered to ensure the most benefits are enjoyed:

1. Know Your Target Audience

Before you begin designing your custom label, it's essential to identify your target audience. Who are your ideal customers, and what do they value? Understanding your target demographic will help you create a design that appeals to their tastes and preferences. Consider factors like age, gender, lifestyle, and coffee preferences when brainstorming your label's design elements. The more you know about your audience, the better you can tailor your label to speak to them.

2. Choose the Right Material

The material you choose for your custom coffee label will impact both its appearance and functionality. Consider factors like durability, water resistance, and ease of application when selecting a label material. For instance, a glossy paper label may give your package a sleek, modern look, but it may not hold up well in a moist environment. On the other hand, a waterproof BOPP (biaxially oriented polypropylene) label will be more resistant to moisture and tearing, making it a better choice for coffee bags exposed to damp conditions.

3. Consider the Shape and Size

The shape and size of your custom label should complement the packaging of your coffee product. When selecting a label size, consider the amount of information you need to include on the label, such as product details, brewing instructions, and branding elements. Also, consider the size and shape of your coffee packaging. For instance, a small, square label may look out of place on a large, round coffee canister. The label's shape and size should enhance the overall design and not detract from it.

4. Use Colors Strategically

Color plays a significant role in attracting the attention of consumers, and it's a powerful tool for communicating your brand's personality. When designing your custom coffee label, consider the colors that best represent your brand and will appeal to your target audience. For instance, a bold, bright color scheme may work well for a youthful, energetic brand, while a more muted, earthy palette might better suit an organic, eco-conscious coffee company. Additionally, consider the color of your packaging and ensure that your label's colors complement it.

5. Design with Readability in Mind

While it's essential for your custom coffee label to be visually appealing, it's even more crucial for it to be easily readable. Consumers should be able to quickly identify your brand and understand the key information about your product. Use clear, legible fonts and ensure there's enough contrast between the text and background. Consider hierarchy in your design, with the most crucial information – like your brand name and the type of coffee – being the most prominent.

6. Include Essential Information

A well-designed custom label should include all the necessary information about your coffee product, such as the type of roast, origin, flavor profile, and brewing instructions. Including this information not only helps educate consumers about your product but also gives them confidence in the quality of your coffee. Additionally, don't forget to include any certifications or accolades that your coffee brand may have, such as organic, Fair Trade, or Rainforest Alliance certifications.

7. Keep It Consistent

Finally, consistency is key when it comes to branding. Ensure that your custom coffee label design aligns with your overall brand identity, including your logo, color palette, typography, and messaging. This helps create a cohesive brand image and makes it easier for customers to recognize and remember your product.

Creative Ways to Use Custom Labels to Promote Your Coffee Brand

One can simply stick custom labels on a coffee cup and be done with it. Or, if you really want to get the most out of it, get creative with how you use custom labels:

1. Tell Your Story

A custom label can be the perfect canvas to tell the story behind your coffee brand. Use design elements, colors, and typography that reflect your brand's personality and values. Include a brief description of your company's history, the source of your coffee beans, and the roasting process. By highlighting what makes your brand unique, you create a connection with your customers and encourage them to choose your product over competitors.

2. Showcase Your Sustainability Efforts

Consumers today are increasingly concerned about the environmental impact of the products they purchase. If your coffee brand is committed to sustainable practices, use custom labels to showcase these efforts. You can highlight how you source your beans from fair trade or organic farms, use eco-friendly packaging materials, or donate a portion of your profits to environmental causes. This not only enhances your brand's image but also appeals to a growing demographic of environmentally-conscious consumers.

3. Use Limited Edition Labels for Seasonal Offerings

Offering seasonal or limited-edition coffee blends is a great way to keep your customers excited about your products. To emphasize the exclusivity of these offerings, create custom labels for each blend. Use seasonal colors, patterns, and design elements that reflect the flavors of the coffee. Limited edition labels can create a sense of urgency, encouraging customers to purchase before the product is no longer available.

4. Incorporate Interactive Elements

Interactive labels can engage customers and create a memorable experience. Consider incorporating QR codes, augmented reality (AR) features, or scratch-off sections on your custom labels. QR codes can direct customers to your website, social media platforms, or promotional videos, while AR features can bring your labels to life with animations or 3D effects. Scratch-off sections can be used for promotions, like revealing a discount code or a fun fact about your coffee brand.

5. Leverage Social Media

Create a custom label that encourages customers to share your product on social media. Include your brand's hashtag and social media handles on the label, and consider running a contest or giveaway to incentivize engagement. You can also create Instagram-worthy labels by using bold colors, eye-catching designs, or even incorporating user-generated content, such as featuring customer photos or reviews on the label.

6. Collaborate with Local Artists

Partnering with local artists to design your custom labels can create a unique and authentic look for your coffee brand. This collaboration not only supports the local arts community but also distinguishes your brand from competitors. Limited edition artist-designed labels can also become collectible items, increasing the perceived value of your product.

7. Utilize Variable Data Printing

Variable data printing allows you to create custom labels with unique information on each label, such as different names, images, or designs. This can be an excellent way to personalize your coffee brand and create a connection with your customers. For example, you could print labels with popular names or local landmarks to appeal to specific demographics or locations.

Greatest Benefits of Using Custom Labels for Coffee Brands

The use of custom labels brings about plenty of benefits for those looking to make it big in the world of coffee brewing:

1. Increased Customer Loyalty

A well-designed custom label can play a crucial role in fostering customer loyalty. When your coffee packaging conveys a sense of quality, sophistication, and professionalism, it sends a message to consumers that your product is worth their investment. Additionally, by using custom labels to highlight your brand's values, mission, and story, you can connect with consumers on a deeper level and create an emotional bond that keeps them coming back for more.

2. Better Storytelling

Every coffee brand has a unique story to tell, and custom labels provide an excellent platform for sharing that story with consumers. Whether it's the origin of your beans, the dedication to sustainable farming practices, or the artisanal craftsmanship behind your roasting process, a custom label allows you to communicate what sets your brand apart from competitors. By connecting with consumers through storytelling, you can create a more memorable and engaging customer experience that encourages repeat purchases and word-of-mouth referrals.

3. Enhanced Shelf Appeal

In a crowded retail environment, your coffee packaging must quickly and effectively catch the eye of potential customers. Custom labels allow you to design an attention-grabbing package that showcases your brand's personality and appeals to your target audience. By using high-quality materials, bold colors, and eye-catching graphics, you can create a visually stunning label that entices consumers to pick up your product and learn more.

4. Greater Design Flexibility

Finally, unlike generic packaging, custom labels offer virtually limitless design possibilities. You can choose from a wide range of materials, finishes, shapes, and sizes to create a label that perfectly complements your coffee packaging and aligns with your brand aesthetic. This design flexibility allows you to continually update and refresh your labels to keep your product looking fresh and relevant in the ever-evolving coffee market.


Overall, custom labels are an essential marketing tool for coffee brands to create a unique identity, communicate their values, and attract the right audience. By investing in high-quality and well-designed labels, coffee brands can ensure their products stand out on the shelves and resonate with their target customers. Ultimately, a strong brand identity supported by custom labels can lead to increased sales, customer loyalty, and long-term success in the competitive coffee market.

Steel City Tap offers custom tap handles, stickers, and more for breweries, helping them take their brand to the next level. If you are looking for custom labels and the like to grow your brand, reach out to us today!

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