Stack 'em high this Thanksgiving. Standard case risers and stackers run 2 to 3 weeks from art approval.Shop POP displays
Happy Thanksgiving from the shop in Birmingham
Thankful for every tap we pour with.
Thanksgiving week is the biggest beer run of the year. The handle on the rail and the stack on the floor are the only ads in the room. Send us your logo and we'll send back a concept.
A real person reads every request. Rather talk? 205-224-0829
Poured under brands you know
Thanksgiving
Case risers and stackers
Bring more to the table. Stack 'em high.
Thanksgiving week is the biggest beer run of the year, and the stack on the floor is the only ad in the aisle. Standard risers and stackers run 2 to 3 weeks from art approval, so a display ordered this week is on the floor before the turkey is. Prices are per piece; your logo and art, full color.
Save 23%Custom Case Tray Riser
Lifts your cases off the floor and puts your brand at eye level. The cheapest way to own a pallet drop.
$23.00$30.00each
2 to 3 weeks from art approval
Build a riser
Save 40%Custom Case Tray Stacker
Full-height stack wrap with a header. Turns a case stack into a billboard.
$30.00$50.00each
2 to 3 weeks from art approval
Build a stacker
Save 37%Custom PVC Shelf Stacker
Multi-tier shelf display for cans and bottles. Reusable, so it works past the holidays.
$125.00$200.00each
4 to 6 weeks from art approval
Build a shelf stackerWhat do you need to build?
Built to be seen.
Custom Resin Handles
Sculpted from your idea. You approve the CAD, you hold the prototype, then we build the run.
Get a Quote
POP Displays & LED Signs
Case risers, stackers, and lit signs that keep selling your beer when nobody's talking. Standard risers and stackers run 2 to 3 weeks from art approval.
Explore POP & LEDRecent builds
Fresh off the bench.
How real breweries got from a napkin sketch to the tap tower.
The Shesquatch: How Naked River Brewing's Lady Bigfoot Tap Handle Got Made
A lady bigfoot in a swimsuit with a canoe and a six pack. How Naked River Brewing's Shesquatch tap handle was designed,...
Read the build story
Smashin Crab Tap Handle: How a San Antonio Seafood House Got a Dock Post With a Crab on Top
Smashin Crab is a seafood restaurant, not a brewery. Here is how their crab mascot became a sculpted dock post tap handle...
Read the build story
Custom Cardboard POP Displays: How Holy City Brewing's Kegmas Tree Went From Mockup to Store Floor
Holy City Brewing's Kegmas Tree is a 72 inch custom POP display made of stacked kegs and garland. Three renderings, one material...
Read the build storyMore brand gear
The handle wins the order.
This gear keeps it.
Same shop, same proof process, same brand standard. Add the pieces that work the rest of the account.
Keg Collars & Wraps
Brand the keg the bartender sees all shift.
Flight Boards
Put your logo in the customer's hands.
Decals & Stickers
Cheap to make, everywhere once they're out.
Can & Bottle Labels
Short runs for one-offs and seasonals.
Bottle Openers
The giveaway that stays on the fridge.
Branded Beer Buckets
Your logo on every patio table.
Need shirts, hats, or patches? That's our sister shop Presto Embroidery. Banners, coasters, and big signs? Classic Printing & Signs.
How it works
Sketch to tap in four steps.
Sketch
We rough out the direction with you. New customers pay no design fee.
Proof
You sign off on a digital proof before we cut anything.
Prototype
You hold a real sample in your hand and pour with it.
Production
We build the run and ship it. You get a real date on your quote.
Pictured: the Dr. Robot resin handle, from first sketches to the finished piece.
In the first month of changing to the new tap handles designed by Steel City we saw a 40% lift in YOY volume at our top 15 accounts.Carl Meier, The Black Abbey Brewing Co.
Who we build for
Built for brands that pour everywhere.
Breweries
Growing past your home market? Let's make a handle that travels and gets noticed on a crowded rail.
Start a handleBeer brands
One look across hundreds of accounts, and reorders without drama when a market opens up.
Talk programsDistributors
Handle and gear programs for the brands in your book, built and shipped from one shop.
Quote a portfolioBuilt in Birmingham, Alabama. Our stock handles are made 100% in the USA. Custom work is built in our own shop and with trusted production partners.