We bring your design to life. That’s our promise. At our factory in Birmingham, Alabama, your tap handle, LED sign, or Tin Tacker is transformed from a budding idea into a tangible marketing tool. Our expert in-house team makes each tap handle, putting hands on the product from start to finish for superior craftsmanship. In as little as 6–8 weeks, your taps will be ready to represent your brand in the best possible way.
We put our heart and soul into designing and crafting one-of-a-kind tap handles, ensuring you stand out from the competition. And we don’t stop there. From custom, high-quality tin signs and LED signs to branded hats and point of purchase, we offer everything you need to round out your comprehensive marketing game.
Our process begins with a sketch to establish direction.
Next we send over a digital proof so you can sign off on your design.
After approval we make a one off prototype to guarantee quality.
Once the prototype is approved we begin production.
In the first month of changing to the new tap handles designed by Steel City we saw a 40% lift in YOY volume at our top 15 accounts. You read that right, 40% lift. We could not be happier with our experience with Steel City Taps
Carl Meier - The Black Abbey Brewing Co.
The amount of excitement from the Steel City crew through the entire process of getting our handles made was amazing. They even sent us videos and photos while they were producing our final handles. They are proud of what they do and it shows. If you're looking for a top notch, talented and highly professional organization to make your next tap handle this is your team right here.
Josh Engel - March First Brewing Co.
Brad and his team are an exceptional group of folks who are truly passionate about every aspect of their business! They are elevating and changing what is possible with tap handles. I would recommend them to anyone looking for anything from simple tap handles to projects you never thought possible. Great pricing, high quality and made in the US.
Eric Phillips - Schilling Cider Co.
Craft beer is in a correction year. Here is the 5-point test we run with every brewery marketer to see if their tap handle is working as a marketing asset or sinking their shelf appeal.
Steel City Tap, Birmingham's premier American-made barware and tap handle manufacturer, shares how a production partnership with Teremana Tequila demonstrates the power of domestic supply chain resilience, craft spirit marketing, and Birmingham manufacturing excellence. Learn why top spirit brands choose local quality over overseas convenience.
Discover why Tecate chose Steel City Tap Co in Birmingham, Alabama to manufacture their custom American-made tap handles. From precision pad printing to cast bodies with custom topper plugs, learn how our domestic production facility delivers quality, consistency, and reliability for one of Mexico's most iconic beer brands.
