Storytelling plays a critical role in the brewing industry, connecting customers to your brand on a deeper, more personal level. Cultivating a unique brand narrative not only distinguishes your brewery, distributor, or beer bar from competitors but also fosters a...
100% American Made Tap Handles, Tin Tackers, LED Signs & Other Custom Marketing Products
We bring your design to life. That’s our promise. At our factory in Birmingham, Alabama, your tap handle, LED sign, or Tin Tacker is transformed from a budding idea into a tangible marketing tool. Our expert in-house team makes each tap handle, putting hands on the product from start to finish for superior craftsmanship. In as little as 6–8 weeks, your taps will be ready to represent your brand in the best possible way.
Our Custom Marketing Products
We put our heart and soul into designing and crafting one-of-a-kind tap handles, ensuring you stand out from the competition. And we don’t stop there. From custom, high-quality tin signs and LED signs to branded hats and point of purchase, we offer everything you need to round out your comprehensive marketing game.
Want your brew to stand out? We got you!View Examples
Hardy design and hardy product.Learn More
Want your brand to make a BIG impact?Request a Quote
Big beer signage at entry-level prices.Learn More
Metal signs, shirts, flights, glassware, and more...View All
We Also Offer Semi-Custom & Quick Ship ItemsSee More Quick Ship Items
Our Custom Tap Handle Process
Our process begins with a sketch to establish direction.
Next we send over a digital proof so you can sign off on your design.
After approval we make a one off prototype to guarantee quality.
Once the prototype is approved we begin production.
Highest Reviewed Tap Handle Company on Google
In the first month of changing to the new tap handles designed by Steel City we saw a 40% lift in YOY volume at our top 15 accounts. You read that right, 40% lift. We could not be happier with our experience with Steel City Taps
Carl Meier - The Black Abbey Brewing Co.
The amount of excitement from the Steel City crew through the entire process of getting our handles made was amazing. They even sent us videos and photos while they were producing our final handles. They are proud of what they do and it shows. If you're looking for a top notch, talented and highly professional organization to make your next tap handle this is your team right here.
Josh Engel - March First Brewing Co.
Brad and his team are an exceptional group of folks who are truly passionate about every aspect of their business! They are elevating and changing what is possible with tap handles. I would recommend them to anyone looking for anything from simple tap handles to projects you never thought possible. Great pricing, high quality and made in the US.
Eric Phillips - Schilling Cider Co.
Investing in keg collars is a smart move for anyone who wishes to start a business in the beer and beverage industry. Keg collars serve as an essential tool for breweries, bars, and beverage companies by providing necessary information about...
Beer tap handles are one of the most important branding tools for any brewery or bar. Not only do they serve a functional purpose by allowing patrons to identify and select their favorite beer easily, but they also serve as...