The Latest Trends in Retail POP Display Technology

The retail industry is rapidly changing and evolving to stay ahead of the competition. As a result, point-of-purchase (POP) display technology is becoming increasingly important for retailers. This blog will walk you through the latest retail POP display technology trends.

What is a POP Display?

POP displays, also known as point-of-purchase displays, are an important part of the marketing strategy for many businesses. They can be used to draw attention to a specific item, create a sense of urgency, or make a product stand out from the competition. POP displays come in many forms, including stands, shelves, racks, and displays that hang from walls or ceilings.

These displays can also be used to encourage customers to purchase a product or service. They can be used to provide product information, highlight special offers, or provide incentives for customers to make a purchase. Many types of POP displays are designed to be interactive, allowing customers to interact with the display and take advantage of the features it offers.

Is POS The Same as POP?

Point of Sale (POS) is the system that records and processes a customer's payment and any other associated transaction information. Point of Purchase (POP) is the physical space where a customer makes their purchase. 

POS systems are typically integrated with a store's inventory system, allowing for efficient and accurate inventory tracking. This system also processes the customer's payment and any other associated transaction information. The POS system can be used to generate receipts, manage customer loyalty programs, and track customer data.

Benefits of Retail POP Display

1. Increased Visibility

By setting up attractive POP displays in locations that get a lot of foot traffic, you'll draw attention to your products and make them more appealing to potential customers. This will help to increase sales and boost your profits.

2. Increased Brand Awareness

Retail POP displays allow businesses to draw attention to their products and brand. By placing the products in a visible and attractive display, customers can more easily spot them, helping to create a positive impression of the brand and making them more likely to remember it in the future.

3. Improved Product Appeal

They are a great way to make your products more attractive and noticeable to shoppers. By creating visually appealing designs and displays, you can draw more attention to your products and make them stand out from the competition.

4. Increased Sales

POP displays can be a great way to draw attention to your products and make them stand out in a crowded retail environment. By making your items prominently visible, customers are more likely to take notice and be enticed to make a purchase. Furthermore, having a well-designed POP display can help to create a positive impression of your brand.

5. Improved Customer Engagement

By creating an interactive experience, businesses can engage customers and draw their attention to their products. By implementing POP displays, customers are provided with an exciting opportunity to explore and learn more about a product, increasing their interest in it.

6. Cost-Effective

Retail POP displays are an economical way for stores to promote their products. They are less expensive than traditional advertisements, and they can be a great way to get people to notice and purchase products without spending much money.

7. Flexible

They are a great way to grab customers' attention in a store. They can be used to draw attention to new products, showcase special promotions, or give the store an extra touch of style.

8. Easy to Install

Setting up a Point-of-Purchase display is a relatively straightforward task. You don't need to employ a professional - all you need are the correct tools. With them, you can have your POP display ready in no time at all.

Types of Retail POP Display Technology

1. Digital Signage

Digital signage is an effective way to draw attention and engage customers in a store. It utilizes LCD and LED screens to show off products in an animated and visually engaging way. Although installing and maintaining these displays can be costly, they are a great way to make a lasting impression on potential customers. Additionally, they must have a dependable power supply in order to function properly.

2. Interactive Displays

Interactive displays are a type of retail display that allows customers to engage with the products and promotional content more effectively. They can be used to browse products, access additional information, and interact with promotional content. These displays are a great way to provide customers with an engaging experience, but they can be costly to set up and maintain.

3. Print Displays

Print displays are a cost-effective way to show off products in a store. They can be used to create attractive visuals, but they are less interactive than other types of displays, and it can be hard to make changes to them.

4. Audio/Video Displays

Audio/video displays are a type of retail display that use sound and visuals to attract customers. They can be used to show videos, animations, and other audio/video content to make the product stand out. Although they are very effective in grabbing attention, they come with a high cost and need to be connected to a power source.

5. Motion Sensors

Motion detectors are a form of store display tool that uses motion recognition technology to spot movement and set off an action. These setups can draw attention to special offers and products or engage customers with interactive content.

Common Examples of POP in the Brewing Industry

The brewing industry has seen rapid growth in recent years, with craft beer becoming increasingly popular. As a result, Point of Purchase (POP) marketing has become an integral part of the industry's success. POP marketing is a form of promotional activity that focuses on getting consumers to purchase products at the point of sale.

1. Tap Handles

Tap handles are a way to promote a certain beer brand or type of beer. They are usually made of wood or metal and have the brewery's logo and art. Tap handles are typically placed close to the taps at pubs, restaurants, and other places that serve beer. Seeing a tap handle can help convince customers to make an impulse purchase.

2. Beer Coasters

Beer coasters are a great way for breweries to promote their product. They're usually made of cardboard or paper and showcase a logo, artwork, and additional brewery or beer brand information. Placed on bars and tables, these coasters act as a reminder of the brand, encouraging potential customers to give it a try.

3. Keg Wraps

Keg wraps are an effective way to market a beer brand. They are printed materials (usually vinyl or plastic) that feature the logo and artwork of the brewery or beer brand. They are typically placed on kegs at bars, restaurants, and other establishments that serve beer so that customers can easily identify the brand. Keg wraps are a great way to get customers to become more familiar with a certain beer brand and better understand what it has to offer.

4. Beer Posters

Beer posters are a great way to get people interested in a certain brand of beer. They feature artwork and information about the brewery or beer and are placed in places like stores, bars, and other establishments. They help to draw attention to the brand and encourage people to buy it.

5. Beer Pumps

Beer pumps are a great way to promote a beer brand in bars and restaurants. Beer pumps are usually made of metal and feature the logo and artwork of the brewery or beer brand. They're often placed near the taps at bars and restaurants, making them a great way to draw attention to the brand and encourage customers to purchase it.

Strategies for POP Display Success

Unique displays are a great way to make a product stand out in a crowded marketplace. Utilizing a unique display will help draw attention to a product and make it more memorable to potential customers. For example, a brewery could consider using a lightbox display to showcase its beers in a bright and eye-catching way.

Branding is an important factor in creating a successful POP display. A brewery should ensure that its branding is consistent across all of its displays, from the colors and logos used to the overall design. Branding helps to create a recognizable presence in the marketplace and can help to boost sales.

Storytelling is a powerful tool that can be used to create an engaging POP display. By creating a story around a product, a brewery can help potential customers connect with their product on an emotional level. For example, a brewery could create a story about how its beer is made, how it tastes, or what inspired its creation.

Technology can be a great way to create an interactive and engaging POP display. For example, a brewery could use digital signage to showcase its products in a dynamic way. This could include videos, images, or interactive elements that can draw attention to a product.

Promotional materials, such as coupons and discounts, can greatly draw attention to a product and increase sales. These materials can encourage customers to purchase a product or incentivize them to try something new.

Where You Can Have a POP Display

1. Trade Shows

Trade shows are an ideal place to showcase your brewing products with a custom POP display. Trade shows provide an excellent opportunity to reach a large audience and make a big impression. You can set up a custom display to draw attention to your products and make a lasting impression on potential customers. 

2. Retail Stores

Retail stores are another great place to have a custom POP display for brewing. You can design a display that will draw customers in and make them more likely to purchase your product. You can also use the display to educate customers about your product and create a stronger connection with them. 

3. Online Stores

If you're selling your products online, you can also create a custom POP display to showcase your products. You can use the display to show off the features of your product and create a more compelling story. This can help you attract more customers and boost your sales. 

4. Special Events

Special events are a great way to promote your products and create a memorable experience for customers. You can set up a custom POP display for brewing at special events such as beer festivals, food and drink festivals, and other events. This will help you create a stronger connection with customers and encourage them to purchase your product. 

Get a Custom POP Display for Your Business

Creating a customized POP display for your brewing business can be a great way to attract customers. You can choose a design that matches your company's branding and fits the size and shape of your products, making it easy for customers to find what they need and make a purchase. This will help create a unified, attractive look that will draw in customers.

POP displays can be used to draw attention to special offers and promotions. They can be used to highlight seasonal or limited-edition products, helping to create a sense of urgency and motivating customers to take advantage of the offer. POP displays can also be used to advertise discounts, giveaways, and other promotional activities.

Creating a visually striking display in your brewery is a great way to draw attention to your products. POP displays allow you to draw people in and show off your newest beers or promote special offers. Doing this can boost sales and get customers interested in buying from you.

Design Your Custom POP Display

Take into account the size and shape of your items and the room you have available. This will help you decide the dimensions and configuration of your display. Additionally, consider the number of products you want to showcase and make sure that the display can accommodate them.

When creating a display, think about the materials you will use. You have a lot of options, like wood, metal, and plastic. Weigh the pros and cons of each to determine which one will work best for your purpose.

The Bottom Line

Retail POP display technology has revolutionized how retailers promote their products with QR codes, interactive displays, creative color and lighting, and other innovative technologies. These trends have enabled retailers to create an engaging shopping experience and increase their sales, resulting in a more efficient and effective retail business.

Steel City Tap creates custom tap handles, keg collars, stickers, and more for breweries, distributors, and beer bars. We provide pop racks for your business' promotional strategy. Request a quote today!