For distributors
One shop for every brand in your book.
Tap handles, tin tackers, POP displays, and LED signs for every brand you carry, with one contact. We build the run, store it, and ship to your accounts when you call for it.
Rather talk it through? Call the shop: 205-224-0829
Already pouring on our work
National brands and the craft breweries next to them.
If a brand in your book is on this list, you have seen our handles on the rail already. Plus craft breweries, cideries, and beverage brands across the country.
Dos EquisTecateDuvelLabattSweetWaterGood People
Make + Hold
We build it, store it, and ship it when you call.
You get the 1,000-piece price without carrying 1,000 pieces, and nobody on your team manages the inventory.
01
Build
One production run per design, priced at the volume break.
02
Hold
Inspected, counted, and stored at our Birmingham facility.
03
Release
Send a release by email. It ships to the account or warehouse you name.
04
Replenish
The next run starts before stock runs out, so a brand never goes dark at the tap.
- Scheduled deliveries, as few as 50 a month
- Ship to multiple warehouses or accounts in one order
- A monthly inventory report for every brand
Program terms and the rate card come with your proposal.
What we build
Everything a brand needs at the bar.
One contact for the whole book. Apparel and signage run through our sister shops, Presto Embroidery and Classic Printing & Signs.
Custom tap handles
Resin, wood, and metal. 100 per design, with price breaks at 100, 250, 500, and 1,000+.
See custom handles ›Stock tap handles
A brand's print on a proven shape, from 12. Good for smaller brands and one-off placements.
See stock handles ›Tin tackers
Stock shapes priced on the site, or cut to the brand's outline.
See tin tackers ›Point of purchase
Case tray risers and stackers, case stackers, pole toppers, and shelf displays.
See POP displays ›LED signs
Any shape or a standard shape, with the brand's art lit up.
See LED signs ›Bar and taproom
Beer buckets, coasters, flight boards, hats, and more.
See custom marketing ›How a project runs
Fast answers, no surprises, a real date.
Every custom handle goes through sketch, proof, prototype, and production. You approve each step before the next starts.
24 hrsto hear back after you send the brand's art
$0design fee for new brands
Proofand a prototype you hold before production
6–8 wksto produce a custom run after design approval
What a handle does
“In the first month of changing to the new tap handles designed by Steel City we saw a 40% lift in YOY volume at our top 15 accounts.”Carl Meier, The Black Abbey Brewing Co.
Next step
Start with one brand.
Pick a brand with a launch or a seasonal coming up. Send the art, and we come back with a concept and a quote. You see how we work before you commit the book.
Or call the shop: 205-224-0829 · 913 7th Ave N, Birmingham, Alabama
Tell us about the brand
Short on time? Name and email is enough.
Distributor questions
Straight answers.
Can you store our handles and ship them to accounts?
Yes. With Make + Hold we build the full run, store it at our Birmingham facility, and ship to the warehouses or accounts you name when you send a release. A reorder starts before stock runs out.
What is the minimum per brand?
Fully custom handles start at 100 per design, with price breaks at 100, 250, 500, and 1,000+. Stock handles take a brand's print from 12, and blank stock handles ship from one.
Can a big run ship over time?
Yes. A large run can ship as scheduled deliveries, as few as 50 a month, to multiple warehouses or accounts in one order.
How fast do we hear back?
Within 24 hours of sending the brand's art. New brands pay no design fee, and you approve a proof and hold a prototype before anything goes into production.
How long does a custom run take?
Custom handles take 6 to 8 weeks to produce after design approval.
Where are the handles made?
Every order runs through our shop at 913 7th Ave N in Birmingham, Alabama, where design, prototyping, and finishing happen. Our stock handles are 100% made in the USA. Custom work is built in our own shop and with trusted production partners, and every piece is inspected here before it ships.