Hop

A taproom does not need 15 glass shapes. It needs the right three, sized to the pour, branded to match the tap wall. Here is the list and the reasoning.

Logo glassware is the cheapest piece of a bar's brand the customer holds in their hand. Here is when it pays, how it is printed, and how to match it to the tap wall.

Distributors supply most tap handles for free, so when should a bar pay for its own? House beers, rotating taps, cocktails on tap, and the taproom that wants to look like one brand.

Draft wins on freshness, light, temperature, and carbonation. It loses when the lines are dirty or the keg is old. What actually changes the taste, from a shop that lives on tap walls.

The draft system you should spec, the branding kit that makes a new room look established, and a soft opening that finds problems before customers do. Part 2 of two.

The order matters more than the checklist. Concept before lease, license before build, draft system before drywall. Part 1 of two.