A Guide on How to Set a New Bar Up for Success: Part 2
If you are looking for success in your bar business, you have landed on the right article! If you haven't already, read the first installment of this two-part post.
Here is the continuation of the list of ways to ensure the success of your new bar:
7 - Promote Your Bar
Promoting your bar is essential to getting customers in the door. With the right combination of traditional and digital marketing techniques, you can reach your target audience and draw them in. Here are some tips on how to promote your bar.
Here are a few effective ways to ensure that your marketing efforts do not go unnoticed by your target audience.
- Create a Social Media Presence - Social media is a great way to reach potential customers and build a loyal fan base. Set up accounts on all the major platforms – Facebook, Twitter, Instagram, Pinterest, etc. – and start posting regularly. Share behind-the-scenes photos and videos, upcoming events and specials, and anything else that will engage your followers.
- Utilize Email Marketing - Email marketing is another great way to keep customers informed about what’s happening at your bar. Create an email list of customers and send them regular updates about new drinks, events, and special offers.
- Get the Word Out with Flyers and Posters - Flyers and posters are a great way to get the word out about your bar. Hang them up around town or hand them out at events. You can also use them to promote special events or happy hour specials.
- Take Advantage of Local Events - If your bar is located near a popular event or festival, you can use it as an opportunity to promote your bar. Set up a booth or table and give out samples, coupons, or other promotional materials.
- Offer Special Deals - Offering special discounts and deals is a great way to attract new customers and keep existing ones coming back. Whether it’s a happy hour special, two-for-one drinks, or a loyalty program, offering discounts will help you stand out from the competition.
These are just a few of the ways that you can promote your bar. With the right combination of marketing techniques, you can build a loyal customer base and keep them coming back for more.
8 - Make Sure You Get the Right Equipment
You can’t run a bar without the right equipment. From glassware to bar stools, you need to have the right supplies on hand to make sure your customers are comfortable and your bar is running smoothly.
Here are a few of the must-have items you’ll need for your bar:
- Glassware: Glassware is one of the most important pieces of bar equipment. You’ll need a variety of glasses for different types of drinks, including pint glasses, wine glasses, and shot glasses.
- Bar Stools: Bar stools are a necessary piece of furniture for any bar. They provide a place for customers to sit and enjoy their drinks.
- Bar Tables: Bar tables are another important piece of furniture for your bar. They provide a place for customers to set their drinks and socialize.
- Coolers: Coolers are essential for keeping your drinks cold. You’ll need a few different sizes to accommodate different types of drinks.
- Kegerators: Kegerators are a great way to keep your beer fresh and cold. They’re perfect for bars that serve draft beer.
- Refrigerators: Refrigerators are essential for storing food and drinks. You’ll need a few different sizes to accommodate different types of drinks and food.
- Ice Machines: Ice machines are a necessity for any bar. They’re perfect for keeping your drinks cold and your customers happy.
- Dishwashers: Dishwashers are essential for keeping your glasses and dishes clean. You’ll need a few different sizes to accommodate different types of glasses and dishes.
- Sinks: Sinks are necessary for washing glasses and dishes. You’ll need a few different sizes to accommodate different types of glasses and dishes.
By following these steps, you’ll be on your way to set your bar up for success. With the right plan in place, you can create an inviting atmosphere that customers will love.
Should you need to stock up on keg collars for your new bar, shop at Steel City Tap. Our items will help your bar stand out from the competition!