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A Guide on How to Set a New Bar Up for Success: Part 1

A Guide on How to Set a New Bar Up for Success: Part 1

Opening a bar can be a daunting and overwhelming experience. Even though you may be excited to start, it’s important to make sure you take the right steps to set your bar up for success. To help get you started, bar industry experts have identified a few key steps that can help you maximize your chances of success. Whether you’re just starting or looking to expand your current bar, these tips can help you get your business off the ground and running.

This will be a two-part blog post that will showcase the most useful tips to ensure that your new bar will gain the success it deserves.

1 - Create a Business Plan

The first step to setting a bar up for success is to create a detailed business plan. This plan should include your budget and a comprehensive marketing strategy. Additionally, you’ll need to consider your location, menu, staffing, and overall operations. Having a well-thought-out business plan will give you the solid foundation you need to move forward.

2 - Focus on Design

Once you have your business plan in place, it’s time to focus on the bar’s design. Your design should reflect the atmosphere you want to create for your customers. Consider the colors, decorations, furniture, and overall layout of the bar. Keep in mind that the design should be comfortable and inviting, so customers will want to come back.

3 - Conceptualize Your Menu

Next, you’ll need to focus on the bar’s menu. You should offer a variety of drinks that appeal to different tastes and budgets. Consider having a signature drink that stands out from the rest of the menu and make sure you offer both alcoholic and non-alcoholic beverages. Additionally, you may want to consider having a food menu to complement the drinks.

4 - Hire a Good Set of People

You’ll need to make sure you have the right staff. Hiring the right bartenders, servers, and other staff members is essential to keeping your customers happy and coming back. Make sure you hire experienced professionals who can provide excellent customer service.

5 - Create a Cohesive Ambiance

You must create a cohesive ambiance for your bar. This includes choosing the right color palette, decor, and music. You should also consider having regular events and activities to keep your customers entertained.

6 - Know Your Concept

Before you start your bar, you should know what kind of concept you want to create. This will help you decide what kind of menu to offer, what decor and atmosphere to create, and how you want to position yourself in the market.

Creating a bar concept isn’t easy, but with the right planning and research, you can create a concept that meets your needs and the needs of your customers. Good luck!


Setting up a new bar can be a daunting task, but with the right tools, advice, and guidance, it can be an exciting and successful venture. Bar industry experts suggest choosing the right location, creating an inviting atmosphere, having the right staff, stocking a variety of drinks, and providing excellent customer service. 

Furthermore, having a detailed business plan and understanding the local regulations and licenses can go a long way in helping to ensure success. With proper planning and execution, setting up a new bar can be a positive and rewarding experience. Make sure you check out part two of this two-part article to ensure you get all the information you need to set your bar up for success!

If you are looking for beer tap handles for your new bar, contact Steel City Tap. We have a wide range of choices of custom tap handles, keg collars, stickers, and more.

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