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7 Design Tips to Turn Your Keg Collar into a Marketing Tool

7 Design Tips to Turn Your Keg Collar into a Marketing Tool

A keg collar is one of the most important tools for branding and marketing your beer. So, how can you make sure that your keg collar design is working to its fullest potential? 

Here are seven tips to get the most out of your keg collar design:

1. Use Bright Eye-Catching Colors

When it comes to designing your keg collar, one of the most important things to keep in mind is to use bright, eye-catching colors. This will help ensure that your keg collar stands out from the rest and that it is easily visible to potential customers.

2. Incorporate Your Brewery's Logo

Another great tip is to incorporate your brewery's logo into the design of your keg collar. This will help to further brand your keg and make it more recognizable to customers.

3. Use a Bold Font

Another great tip is to use a bold font for your keg collar design. This will help to make your keg collar design more readable and will also help to make it more eye-catching.

4. Keep the Design Simple

When it comes to keg collar design, one of the best tips is to keep the design simple. This will help to ensure that your keg collar is easy to read and that it is not too busy.

5. Use a QR Code to Link to Your Website or Social Media

Another great tip is to use a QR code to link to your website or social media. This will allow customers to quickly and easily find your brewery's website or social media page.

6. Include Key Information

When designing your keg collar, another great tip is to include key information such as your brewery name, logo, and contact information. This will help customers to easily identify your keg and will also help them to contact you if they have any questions.

7. Choose a Durable and Weather-Resistant Design

When choosing a keg collar design, another important tip is to choose a design that is durable and weather-resistant. This will help to ensure that your keg collar lasts for a long time and that it can withstand the elements.


A well-designed keg collar can provide many benefits for both the brewer and the consumer. By clearly and effectively communicating information about the beer, keg collars can help to ensure that consumers are getting the most out of their purchase. For brewers, keg collars can be an important marketing tool, helping to differentiate their products from the competition.

When designing a keg collar, there are a few key things to keep in mind. First, make sure that the information included is clear and easy to understand. Second, consider using eye-catching colors and graphics to make your keg collar stand out. Finally, make sure that the keg collar is durable and easy to remove – no one wants to struggle to get their beer!

By following these simple tips, you can create a keg collar that will help to make your beer more enjoyable for everyone involved.

Are you ready to invest in your keg collar design? Trust only Steel City Tap to bring your design to life! Our expert in-house team makes each item from scratch, putting hands on the product from start to finish for superior craftsmanship. In as little as 6–8 weeks, your taps will be ready to represent your brand in the best possible way. Get the ball rolling by reaching out to our team with your design idea today!

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