5 Tips to Follow When Designing the Perfect Tap Handle
Your tap handle is like a first impression and, much like a first impression, you want it to be memorable, but in a good way. You also want it to be unique so that it stands out from the rest.
Your beer's handle is one of the most important aspects of its branding. It should be eye-catching and appealing to help drinkers identify your brand. Creating the perfect design is essential to achieving this. In this guide, we'll show you some tips and tricks to help you design the perfect tap handle.
1) Make It Legible from a Distance
Your tap handle should be easy to read from a distance. This may seem like a no-brainer, but you'd be surprised how many tap handles are difficult to read. Make sure your brand name and logo are legible and that the colors you use contrast well with each other. Laser-etching is a great way to create designs that are easy to read.
2) Choose a Unique Shape
Your tap handle should be distinctive and unique. The shape of your tap handle is one way to make it stand out from the competition. Your tap handle should be shaped in a way that makes it easy to grab, easy to hold, and easy to use.
Tap handles come in all shapes and sizes, so there's no need to be limited by tradition.
3) Use Contrasting Colors
When it comes to choosing between unfamiliar brands, people often go for the one with the most eye-catching and easily readable handle design. After all, first impressions count a lot!
Based on color theory, contrasting colors will immediately draw anyone's attention to it. You could experiment by letting your handle’s base colors contrast with the color of the tap handle itself and the colors of the other tap handles in the bar.
4) Ensure Your Branding Is Consistent
The last thing you want is to have your tap handle brand design clash with your brand colors and other branding materials. This could cause a negative reaction from customers, leading them to think that you're not a professional brand.
To avoid this, make sure your tap handle brand design is consistent with your overall brand colors and style.
5) Make Your Design Functional as Well as Fashionable
When designing your tap handle, size and shape are two important factors to consider. The tap handle should be a comfortable size for the bartender to use and should also be the right size and shape for the keg it is being used with.
Your tap handle is one of the most important tools in your bar. Not only does it need to look good, but it also needs to be functional. The right tap handle can make all the difference in the world when it comes to serving your customers.
Conclusion
Tap handles are an important part of any bar. They are a great way to show off your personality and style, and they can also be a great marketing tool. When designing your tap handle, keep these tips in mind to create a tap handle that is both stylish and functional.
Steel City Tap can help you create a tap handle perfect for your brand. We offer custom beer tap handles to include in your establishments. Get in touch with us today to learn how.