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It's Time to Evolve Your Branding with Custom Tap Handles

It's Time to Evolve Your Branding with Custom Tap Handles

As a brewery, you always look for ways to stand out from the competition. One way to do this is to have custom tap handles for your beers. But when is the right time to redesign your marketing and promotional materials, including your tap handles?

Your Brand

As a brewer, one of the most important things you can do is develop a strong brand for your brewery. Your brand is what sets you apart from the competition and is what will build customer loyalty. It's important to take the time to develop a brand that is unique and will resonate with your target market.

Keep a few things in mind when developing your brewery brand. First, you must decide what image you want to project. Are you a traditional brewery with a classic look? Or are you a more modern brewery with a sleek and contemporary feel? Once you've decided on the image you want to project, you need to create a name and logo that will reflect that image.

Redesign Your Marketing and Promotional Materials

When redesigning your marketing and promotional materials as a brewery, there are key factors to keep in mind. You want to ensure that your branding is up-to-date and reflects the current image of your brewery. This means keeping your logo, colors, and overall aesthetic consistent across your materials.

Take a look at the overall design of your materials. If they're starting to look dated or you're unhappy with how they look, it might be time for a refresh. A good rule of thumb is to redesign your materials every 2-3 years or sooner if you make significant changes to your brewer.

Redesign Your Tap Handles

It's important to keep your marketing and promotional materials up-to-date, including your tap handles. As a brewery, you should get custom tap handles to reflect your brand and be inviting to potential customers. But how do you know when it's time for a redesign?

Here are a few signs that it might be time to give your tap handles a makeover:

1. Your Tap Handles Are No Longer Representative of Your Brand

If your tap handles look outdated or no longer reflect your brand identity, it might be time for a change. Your tap handles are one of the first things potential customers will see, so you want them to make a good impression.

2. You’re Not Happy with the Way Your Tap Handles Look

If you're simply unhappy with how your tap handles look, it might be time for a change. Sometimes, a fresh design can be just what you need to breathe new life into your brand.

3. You’re Redesigning Your Logo

If you're redesigning your logo, getting custom tap handles to match is a good idea. This will ensure that your tap handles reflect your new branding and give potential customers a consistent experience.

If any of these apply to you, it might be time to consider a tap handle redesign. A new design can give your brewery a fresh look and help you attract new customers.


It is important to remember that your brand is constantly evolving. As your business grows, so too will your customer base. Keep your tap handles up-to-date with your brand identity to ensure that your customers always have a positive experience with your product.

Are you ready to evolve your brand with custom tap handles? Steel City Tap is here to help. We provide custom tap handles, keg collars, and more for breweries, distributors, and beer bars. Get in touch with us today and get a new and refreshing look for your brand!

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