Beer Tap Handles: Reasons They Contribute to Increased Sales
The beer industry has always had tough and heavy competition over the years, with brands building ways to differentiate their products from others. However, with the current craft beer trend, almost every brewery is trying to make its beers stand out. This has led to an increase in the use of tap handles as a way to market and sell beer.
Tap handles are tools used for beers to be dispensed from a keg. They are also employed as a marketing tool to help customers identify the type of beer being served. Most beer tap handles are made from wood, plastic, or metal. In fact, they can be customized with the brewery’s logo or made to look like the product they are serving.
There are various reasons beer tap handles can increase your sales, such as:
They Help You Market at the Bar
Most companies always think of that one moment when they can market their brand, and that opportunity is when the customer is looking for a product. The tap handle is the perfect place to sell your product with beer. You can put your company’s logo or slogan so customers can see it when choosing a beer.
They Will Make Your Brand Stand Out in a Saturated Market
Uniqueness is one way to make your brand different from other beer brands in the industry. For instance, you could use a tap handle made from an additional material or a different color. You could also create a unique design for your tap handle that will make it stand out from the others.
They Create a Sense of Urgency
When customers choose a beer, they may only have a few seconds to decide. If your tap handle is eye-catching, it can create a sense of urgency that will make them choose your brand over others.
For example, the Sam Adams tap handle is bright red, making it stand out from all other taps. This makes customers more likely to choose Sam Adams over other brands.
They Help You Target a Specific Demographic
You can also target a specific demographic with your tap handles. For example, you can create tap handles specifically designed for millennials or people who enjoy craft beers. This will help you to attract more customers to your brand.
They Can Become Interactive Tools
You can also make your tap handles interactive to make them more engaging for customers. For example, you can add a QR code that customers can scan to learn more about your brand. You can also add games or contests that customers can participate in to win prizes.
They Give You an Opportunity to Educate Customers
Some customers may not know the distinction between a pilsner and a stout. By using a beer tap handle, you can educate them on the available types of beer. This can help them make a more informed decision when choosing a beer.
Tap handles are important in a brewery's marketing and sales strategy. By understanding tap handles' role in a customer's decision-making process, brewers can create a more effective marketing strategy and increase sales.
Steel City Tap provides custom and high-quality beer tap handles to help increase sales. Get in touch with us today for more information!