5 Branding Materials Every Keg Business Should Maximize

Branding is an essential part of running a successful business. Through it, customers can identify which brands they can relate to, individualizing a company from the rest of its competitors. Therefore, branding is a must even in the food and beverage industry.

For example, it can become challenging in a brewery to insert branding into the products. However, there are materials that businesses can use to brand their products in a subtle yet effective way. But which keg branding materials should every brewery maximize?

1. Keg Collars

Keg collars are a great way to brand a company’s kegs. These can be printed on both sides and include the brewery’s logo, the type of beer, and additional information about the product. Keg collars are also a great way to ensure that the kegs are easily identifiable in the marketplace.

Keg collars can be customized to suit your brewery’s needs. From a simple logo to a full-color design, you can create a unique look for your kegs that will stand out in the crowd. Many breweries also choose to include information such as the type of beer, the ABV, and other information.

2. Keg Wraps

Keg wraps are another way to brand a brewery’s kegs. These wraps are usually made of vinyl and can be printed with a company’s logo, the type of beer, and other information. Keg wraps are a great way to make a statement and help your kegs stand out.

Keg wraps can be printed in various colors and styles to suit your brewery’s needs. They are also a great way to ensure that your kegs are easily recognizable in the marketplace. Imagine shipping out barrels in branded wraps—instant awareness and recognition.

3. Keg Cap Labels

Keg cap labels are a great way to get your brewery’s name out there. These labels can be applied to the top of a keg and feature your brewery’s logo or other branding information. They are a great way to ensure that your barrels are easily recognizable.

Keg cap labels are also a great way to add a personal touch to the product. Businesses can customize the labels with your brewery’s colors and artwork to make them unique and eye-catching. Overall, they should serve as the brand's identifiers.

4. Metal Tap Handles

Metal tap handles are an essential part of any brewery’s branding. These handles are usually placed on beer taps in bars, pubs, and restaurants and feature your brewery’s logo or other artwork. Tap handles are a great way to ensure your beer stands out from the competition and helps to create brand recognition.

Metal tap handles are also a great way to add a touch of class to any bar or restaurant. They are excellent ways to advertise beers. These handles come in various styles and finishes so that you can find the perfect look for your brewery. Plus, metal tap handles are durable and can withstand the wear and tear of everyday use.

Conclusion

Keg branding is a great way for breweries to promote their products and build brand recognition. Keg branding materials such as keg wraps, tap handles, and other promotional items can help breweries to make a lasting impression on customers and create a memorable brand identity.

Other promotional items such as coasters, bottle openers, and t-shirts can help promote a brewery's brand. These items make great giveaways to customers and can be used to increase brand awareness and loyalty.

Steel City Tap offers the best metal tap handle, helping breweries get custom tap handles for branding purposes. We aim to bring our client’s designs to life in our factory and send them out to become tangible marketing tools. Get a custom quote and create custom tin tacker signs for business today.